Sunday, December 11, 2011

Vince Caldwell Another SHRM Leadership Story

Vince Caldwell
Those of us who have been to a number of SHRM events notice there is a constant at many of these events.  The constant that I am talking about is the SHRM Bookstore.  You can find them at SHRM National, at SHRM Leadership, at the SHRM Legislative Conference and at  many SHRM State Conferences - and now you can even find the SHRM Bookstore attending NON SHRM events. I know this because I stopped to visit with Vince Caldwell at the Leadership Conference.

Now I have little experience working with Vince as I have helped him set up the bookstore more than once at the Illinois SHRM State Conference and understand that it can be a lengthy and tedious task. Vince along with   Andy Cale are the faces that SHRM members see when we see the SHRM Store.  They bring all of the fine offerings to the shows. I chatted with Vince to learn a little bit more about him and the bookstore.

Vince's official title is SHRM Store Coordinator. He has been with SHRM for 13 years.  The SHRM Store often attends 20 events per year. At every event, most of their merchandise is shipped in from a central distribution point and then returned there after the show/conference.    They had quite a display at the Leadership Conference this year.

As I looked at their display in the Crystal Gateway Marriott ,  I wondered how long it took to set-up.  Vince said this effort was a 10 hour set-up, but it was easy because it was near home - not on the road.  I was curious as to how they decided what materials to bring to each of the various events.  Vince explained to me that that is part of the body of knowledge he has attained over the years. He said different events call for a different flavor of the merchandise they bring to the event.  Vince said very succinctly, the audiences are different.   He did say sometimes it is a challenge and other times they hit the sweet spot on price and product don't have to return ship much of anything.

If you ever talk to Vince you will find that he is soft spoken knowledgeable guy.  He is passionate about his work, but I wanted to know a little more about him.  I asked him what is that people don't know about you?  He told me that he is an avid Toastmaster. He said that he has held every position in the district and competed at every level.  He said is planning to compete in the world competition for public speaking.  He said it is an exciting thought to be competing on the world stage.  Now - there's something I  bet you didn't know about Vince from the SHRM Store.

I wanted to thank Vince for taking the time to speak with me, and wish him luck in any and all upcoming Toastmaster competitions.

-Dave Ryan Director of Social Media ISC SHRM


  1. Check out the red shirt shopper about mid slide show! Our very own ILSHRM Diversity Director, Carolyn Wiley!

  2. Love Vince. He has always has wonderful energy and is a positive force in our industry. He has helped me in my career and has taught me so much about the world of bookstores. As an author of one of SHRM's best selling books for women in HR "Sometimes You Need to Kick Your Own Butt" I'm thankful for his advice and mentoring!