Video – The New Frontier in Recruiting

As technology developments keep advancing in all industries, they include rapid developments in the human capital service sector.  A great example of this evolution is exemplified by the print media industry; newspapers worldwide are declining, electronic notebooks (Kindle, the Nook, etc...) are replacing hard cover books, and content delivered through video is in rapid growth mode.  It is easy to understand the logic behind this transformation, humans learn and retain 60% more information through video versus reading straight text.

That video evolution in the HR space is led by an Illinois based Company called JSTN (Job SearchTelevision Network). They are making big noise in the HR community.  JSTN converts traditional text job openings into high quality video with cutting-edge technology, and it is less expensive than text!  We hear through the space the importance of quality versus quantity, JSTN's case studies speak for themselves, increasing leading employers qualified candidate flow to grow for their businesses.  

Check out this hardware at JSTN Studios- Ahhhh!

JSTN was host to TheTalent Net Live regional conference on recruiting in December of 2011.  Much of that conference was broadcast live on the internet(see those pieces here) which also showcased some of the other abilities that JSTN has. Several members of the Illinois SHRM Board, who attended the Talent Net Live Recruiting Event were treated to a behind the scenes look at all that is going on at JSTN’s Aurora Headquarters.  We got to see just how sophisticated the operation truly is.  There were racks of servers everywhere, a geek dream come true.

But what JSTN is really trying bring to the forefront is the  video report, which allows organizations to showcase job openings in a video format using  diverse, professional on-air talent.  Their intuitive share function allows candidates to virally spread your video through out the web.  Every great message must have a call to action, their  "Apply Now" button creates just that, plus it links to your Applicant Tracking System allowing for full trackability and metrics.

JSTN's viral video can be hosted on your career site, Facebook, LinkedIn, Twitter, and everywhere including mobile, allowing you to reach out to quality candidates and attract them to your organization.  All of your videolinks are dynamic as well, that means no more wasting time against a separate campaign for email versus mobile. Candidates are accessing job messaging from every device type, so it is critical that your message renders the best experience for them, this is your brand.  

In addition to showcasing your jobs in a dynamic way the Video Job Report can be complimented with JSTN's other video product called the "Cultural Insight" which allows clients to provide candidates with a behind the scenes insight into their organization.  The industry is a buzz about long term pipelines, and what tools you are using to create and expand your talent communities.  Video can provide a more compelling message that candidates are more willing to open, share, and execute against.  Who are some of JSTN's clients?  Organizations like Verizon Wireless, Liberty Mutual, Dolby, and Burger King are using this innovative technology and not just in the US.  Video is mobile and video is global.  Whether you are trying to reach a candidate in Poland, Britain or China, they would rather engage with you via video.  QUOTE – Chief Client Officer Lindsay Stanton "We had the privileged of rolling out our new JSTN patented "Tool Bar" in September.  It is a phenomenal advancement for our direct clients as well as our global RPO and agency partners, allowing them to access their video assets on their internal browser.  The client's sourcers and recruiters can then easily access videos to embed within their CRM, ATS, landing pages and social media."

JSTN has been working with SHRM National and will again be working with Illinois SHRM on our State Conference in 2012. You will be able to meet with them first hand at both events.

We support them as an Illinois based firm and look for continued cutting-edge technology to be coming from them. We hope to soon be announcing plans for a webinar about video recruiting. Stay Tuned!

-Dave Ryan Director of Social Media ISC SHRM

Keynote Speaker Line-Up for 2012

Simon T Bailey

The Illinois State Council of SHRM (ILSHRM) is pleased to announce our keynote speakers for the 2012 Annual State SHRM Conference, held August 6-7 at Drury Lane Theater and Conference Center in Oakbrook Terrace, IL.

Our opening keynote speaker is Simon T. Bailey, a noted speaker on how organizations and individuals can build a bridge from their current reality to a new brilliant reality.  He has been voted as the best keynote speaker heard or used by readers of Meetings and Convention magazine, a category that included Bill Gates, Tony Robbins and Colin Powell to name a few.

He is a founder of the Brilliance Institute and is a former leader in the Disney Institute and Walt Disney World Resort.  Simon is also a repeat speaker at several SHRM National Conferences and, with ILSHRM, has spoke to at least 15 state conferences.  A note that is not in his biography is that Simon has one of the most infectious sincere laughs around.

Talent Anarchy is Jason Lauritsen (L) &and Joe Gerstandt (R)

Back by popular demand, Talent Anarchy will again occupy the after-lunch keynote spot on Monday to pump up the crowd and revitalize them for the rest of day one.  For repeat attendees, you know what a dynamic and energetic duo they are and for first timers, all I can say is fasten your seat belts (here is a little spinet from last year).  They have been described as (not my words, but from ILSHRM attendee reviews) as engaging, dynamic, thought provoking and entertaining.

Talent Anarchy is a duo of HR thought leaders, Jason Lauritsen and Joe Gerstandt.  JasonLauritsen is the corporate guy, the man on the inside. He spends his days in the belly of the beast as a corporate Human Resources leader where he has to actually “walk the talk” each day. Since his first management job as a corn detasseling team leader at age 13, Jason has been studying people and why they do what they do. Classically impatient, curious and well groomed, Jason’s early career was a rapid progression of sales and management roles including launching, leading and ultimately selling a small business in his mid-twenties. He’s a leader, sales guy, entrepreneur and corporate executive–all rolled up in one.

Joe Gerstandt is the sage consultant. He’s a middle-aged white guy who is a national thought-leader on issues of diversity and inclusion–need we say more? He brings a unique and powerful perspective to everything he does. The core of Joe’s work is to help organizations solve issues of diversity, culture and innovation through consulting, training and speaking. Listening to Joe speak, you will hear tales of his days as a U.S. Marine and Gulf War veteran blended with his experience in sales, education, and community-building. To say that Joe is intense and passionate about his work would be an understatement. He is one part professor, one part philosopher, and one part “not quite right.” Be prepared. This is not your average HR guy.

Libby Sartain

Our closing keynote is a true HR professional and a noted voice in the industry, LibbySartain.  After a distinguished 30 year career in human resources Libby Sartain is now an active business advisor and Board Member.  As CHRO of both Yahoo! Inc. and Southwest Airlines, Libby led significant business transformation initiatives as a member of executive leadership teams and guided global human resources efforts focusing on attracting, retaining, and developing employees. Her focus has been growth companies where she developed employment brand strategies that helped grow the workforce exponentially while establishing company reputation as a leading employer of choice. Both Yahoo and Southwest were listed on the Fortune 100 Best Companies To Work For in America and the Fortune 500 during her tenure.

She served as chairman of the board of the Society for Human Resource Management in 2001 and was named fellow of the National Academy of Human Resources in 1998. Human Resources Executive named her as one of the 25 most powerful women in HR in 2005.  Libby has also co-authored several books in the field of HR and has recently contributed to and co-edited The Chief HR Officer: Defining the New Role of Human Resource Leaders. She is a frequent speaker and is often quoted as a thought leader in human resources in the business Media.

We think that this line-up of great speakers and HR minds all offer great thoughts and ideas that alone would be reason enough to attend the Conference.  Add in a tremendous list of concurrent sessions, a great exhibit hall and the opportunity to network with HR pros from Illinois and across the country makes ILSHRM12 the place to be this summer.

- John Jorgensen - ISC SHRM Conference Director