1)
Robinson is a two
time winner of the WOWIEs. What have you learned from your success putting together employee wellness programs and what new wrinkles are planned for 2012?
We’ve
learned that key components to a successful wellness program are various types
of communication, employee input, variety of activities, and support from the
top down is crucial. We work hard to
touch many aspects of wellness: physical, emotional, intellectual,
occupational, environmental, and social wellness.
In
2012 Robinson is celebrating its 75th anniversary. In honor of the anniversary and of the success
in implementing wellness, we are doing 75 charitable events throughout our
client communities. Some of the events
include, glove and hat drive, food drives, several walks to raise charitable
contributions, creek clean-ups, and planting trees.
2) How does Robinson get buy in from its employees?
We
use several methods to get employee buy-in.
We solicit their input through interest surveys. We also have employees from all areas of the
organization sit on the wellness committee, as well as each office has a
wellness champion that helps drive the wellness initiative. Another way we get buy in from our employees
is through challenges and incentives. We
provide many challenges throughout the year where employees have the
opportunity to not only win prizes, but to realize the benefits of healthier
choices. Challenges include pedometer
challenges, weight loss challenges, and body-mass index improvement
challenges. Another way we have seen
success is by involving our employee’s families in our wellness efforts through
their participation in our challenges and by making sure the resources we
provide on healthier lifestyle choices are also provided to our employee’s
families. In addition, we incorporate
wellness into all of our company events; from lunch and learns and employee
annual parties and picnicsto client events.
3)
Have you been able
to calculate health premium or productivity results or savings from your
employee wellness program?
Yes,
we have experienced a 10:1 ROI. In
addition, through annual health screenings we are able to focus on problem
areas, arming employees with options for fighting bad habits and health risk
areas. During the annual 2011 screening,
one individual was a newly discovered diabetic. This condition alone can account for an
average cost of $18,000 a year when not properly diagnosed and managed.
4) For companies just getting into the
employee wellness game, what advice do you have for them?
The
first step is to have buy in from top management, then create a well-defined
purpose, clearly communicate the intent, create a committee that touches all
areas of the organization, and solicit input from employees. It is key to use the information you receive
from employees. Once you have the
program off the ground variety is key to keeping employees motivated.
-From Chris Martin - posted by Dave Ryan
-From Chris Martin - posted by Dave Ryan
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